Tag: startup brand

Client Spotlight – How One Clothing Brand Uses Their Passion as Their USP

By definition, USP (or unique selling proposition) is “a feature or characteristic of a product, service, etc. that distinguishes it from others of a similar nature and makes it more appealing.” Basically, it’s what makes your product different and stand out from your competition. One [...]

How To Create A Brand Identity Design

Your logo – how do you create a brand identity design? We already went over what branding is and the importance of it last week,, but what about your logo? People often use the word “brand” when talking about logos, however a logo is just [...]