If you’re a startup business, then you understand how important a Kickstarter campaign is. A client of mine, Rama, just launched hers today and would love your feedback. Here’s the inside scoop on this upcoming designer and her line, “Zirts.”
Q: Tell us, what is “Zirts?”
A: Zirts (‘zipper skirts’) by Bramvik are the revolution in skirt technology you never knew you needed and your new favorite wardrobe essential. This patent pending design consists of a skirt base that you can accessorize – changing its color scheme and length – with detachable and interchangeable tiers.
A single 2-tier skirt gives you 7 different color options that become virtually unlimited once you add more different tiers to your collection.
Q: How did you come up with the idea?
A: We are Prasad and Rama Baks, the husband and wife team behind Zirts. We have created this design so that women and girls can have a versatile and fun piece of clothing that would allow them to experiment with their style and use their creativity to look their best selves.
Prasad has always had an entrepreneurial spirit and his love for fashion stems back to his childhood, but it was our five-year-old daughter’s fashion preferences that inspired him to come up with this idea. She loves skirts and would always want to wear different variations of them. We wanted to create something customizable, colorful, and fun for her.
He made some sketches and his mother-in-law sewed our first sample on our home sewing machine. That’s how Zirts were born.
During the day we work in corporate jobs – Prasad is a senior Vice President in a major firm and Rama is an IT project manager – so Zirts are our creative outlet and we are passionate about what we do.
Q: What was your inspiration for Zirts?
A: In 2012, we were inspired by seeing our daughter’s multi colored tiered skirt. The idea sparked into our minds that why can’t we make skirts with detachable tiers, so the girls can change the tier colors on a fly, and they can expand the mini skirt to long skirts as needed. We asked our family members and friends for feedback, they liked the idea.
Q: Do you have a background in fashion?
A: We have a passion for fashion!
Q: What goals do you hope to accomplish with this line?
A: To launch the product, reach maximum number of people, and establish the brand. Long-term, we hope the brand will be recognized as a major clothing brand in the industry.
Q: Where do you see this going in the future?
A: I feel that this product will bring family, friends, and neighbors together as they will be sharing a portion of their apparel with another person who is linked via social media or through our eCommerce website. Also, it will be environmentally-friendly as we will be encouraging reusability and we will be using environmentally-friendly packaging and organic materials as much as possible.
Support Zirts Kickstarter
The Zirts are available now in Kickstarter and need your support to bring this product to life. Make the Pledge and help make Zirts a brand name! Be the proud and first owners of the Zirts. We will use these funds for the Zirts production and guarantee that quality of the Zirts are comparable to high-end luxury brands. We thank you from the bottom of our hearts for all the support and feedback we’re receiving on social media!
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