Tag: social media
Marketing 101: Build a Community Online For Your Fashion Brand
Marketing 101: Build a Community Online For Your Fashion Brand Trying to build a community online for your brand during the pandemic? With such a limited amount of resources opened and your product possibly being delayed, how does one build a following? Find out how [...]
Creating an Influencer Marketing Strategy for Your Fashion Brand
An effective influencer marketing strategy utilizes the power of word of mouth! This marketing approach targets social media influencers/bloggers to drive brand awareness to a specific consumer market. Put more simply, the influencer acts as a brand ambassador while helping you expand your online reach. [...]
What is Digital Marketing and Why is it Important For Your Fashion Business?
If you don’t have a solid answer to this question, “What is digital marketing?,” then it’s time to get educated. The online world is taking over just about everything. Don’t believe us? See for yourself all the things you can now buy online that you [...]
Why You Need To Start Blogging For Your Fashion Business
You have your website up and running, but do you need to start blogging? ABSOLUTELY! Many people ask this question, and my answer will always be yes. If you’re using Shopify or WordPress to build your ecommerce site, then you can literally have a blog [...]
Where Should I Sell My Fashion Line?
You have your products, so now you’re thinking, “Where do I sell my fashion?” Channels of distribution are SO important, especially understanding which ones are the easiest, the hardest, costs the most, and takes the most amount of time. You really want to think about [...]
What To Post On Instagram Without Having A Product To Sell
Here’s exactly what to post on Instagram for your business. My clients come to me all the time and they says this. “I can’t post anything on Instagram because I don’t have my product ready to sell or I don’t have pictures of my samples [...]
How to Drive Traffic To Your Online Store: The Six Keys for Fashion Start-Ups
Digital Marketing for Fashion Designers: How to Drive Traffic to Your Online Store As a start-up fashion designer, your focus should be on e-commerce sales because, without sales, you don’t have a business. If you are not making any money, you have what’s called a [...]
Building a Clothing Brand in the Digital Age: Brick-and-Mortar Isn’t Dead
Do you dream of building a clothing brand, but feel threatened by today’s fast-paced digital age? Would you like to diversify your selling channels and not feel so limited to e-commerce or wholesale? Though most brick-and-mortar business models have to fight to stay relevant, some [...]
Starting a Handbag Line: Is Your Business Your Baby?
Here our founder, Christine Daal, interviews Laura Dotolo, founder of NYC handbag line and manufacturing company, Clutch Made! Watch Laura shed wisdom on growing pains of starting a handbag line as she shares the importance of treating your business like a baby, persevering through fear, and [...]