Tag: startup business

Client Spotlight – How One Clothing Brand Uses Their Passion as Their USP

By definition, USP (or unique selling proposition) is “a feature or characteristic of a product, service, etc. that distinguishes it from others of a similar nature and makes it more appealing.” Basically, it’s what makes your product different and stand out from your competition. One [...]

How To Increase Your Emotional Intelligence

You need to increase your emotional intelligence in order to not let your emotions take you out. I’m sure you’ve heard of IQ, which is intellectual intelligence. But what about EQ, your emotional intelligence? In my opinion, your EQ is way more important than your [...]

What You Need Before You Launch Your Fashion Line

When should you launch your fashion line? One of the biggest mistakes I see a lot of newbie designers make is not properly preparing for the launch or launching way too soon.  You definitely don’t want to launch too soon because it’s going to equal [...]

Why You Need A Sense Of Urgency

Leaders understand that urgency is essential to make change and progress. But why do you need a sense of urgency? I would even go as far as to say that urgency is essential for success. You cannot be a successful business owner unless you understand [...]

Client Spotlight – The Skirt That Grows With You

If you’re a startup business, then you understand how important a Kickstarter campaign is. A client of mine, Rama, just launched hers today and would love your feedback. Here’s the inside scoop on this upcoming designer and her line, “Zirts.” Q: Tell us, what is [...]

How To Time Your Fashion Line and How Long It Really Takes To Launch

The startup question many ask: how do you time your fashion line and how long does it actually take to launch? If you’ve already started a line or you would like to, you may already feel a little lost to the planning part of it. [...]

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How To Maintain A Work-Life Balance

Are you struggling to maintain a work-life balance? Face it – there’s so much pressure around working AND maintaining a social life. It’s difficult to get everything done without feeling stressed, and it can feel overwhelming when trying to balance everything. Especially when you’re an [...]

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How To Create A Brand Identity Design

Your logo – how do you create a brand identity design? We already went over what branding is and the importance of it last week,, but what about your logo? People often use the word “brand” when talking about logos, however a logo is just [...]

What is Branding and Why Do I Need It?

So you started a business and maybe you are wondering: what is branding and why do I need it? So let’s look at some definitions of Branding; Dictionary.com says, A kind or variety of something distinguished by some distinctive characteristic. Seth Godin says, A brand [...]

Business Plan Basics: What You Do Need To Get Started

Do I need a formal one or just business plan basics? This is a question that many startup businesses ask, especially when you’re presenting your idea to a fashion consultant, manufacturer, or buyer. In our opinion no – you do not need a formal business [...]

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