Tag: branding

Social Media Marketing for Introverts: How to Show Up and Build Your Audience

Social Media Marketing for Introverts: Start By Embracing Your Superpowers Diving into the Powers of Introversion Marketing is the heart of entrepreneurship. Whether you identify as an introvert or an extrovert, your personality is never an excuse to shy away from social media outlets.   [...]

What is Digital Marketing and Why is it Important For Your Fashion Business?

If you don’t have a solid answer to this question, “What is digital marketing?,” then it’s time to get educated. The online world is taking over just about everything. Don’t believe us?  See for yourself all the things you can now buy online that you [...]

Why You Need To Start Blogging For Your Fashion Business

You have your website up and running, but do you need to start blogging? ABSOLUTELY! Many people ask this question, and my answer will always be yes. If you’re using Shopify or WordPress to build your ecommerce site, then you can literally have a blog [...]

How To Create A Brand Identity Design

Your logo – how do you create a brand identity design? We already went over what branding is and the importance of it last week,, but what about your logo? People often use the word “brand” when talking about logos, however a logo is just [...]

What is Branding and Why Do I Need It?

So you started a business and maybe you are wondering: what is branding and why do I need it? So let’s look at some definitions of Branding; Dictionary.com says, A kind or variety of something distinguished by some distinctive characteristic. Seth Godin says, A brand [...]

How To Create The Right Brand Voice

Your brand already has a voice – but did you create the right brand voice?  Many people confuse the term “brand voice” with a bunch of other things – jingles, logos, slogans, theme songs, language, etc. However, your brand voice isn’t actually a sound – [...]

How To Create The Perfect Tagline For Your Business

Have a business, but don’t know how to create the perfect tagline? Well don’t worry – you’re not alone. Being a fashion designer is all about being creative, but some of us can’t be as creative with our words. We’re here to break down the [...]

What To Post On Instagram Without Having A Product To Sell

Here’s exactly what to post on Instagram for your business. My clients come to me all the time and they says this. “I can’t post anything on Instagram because I don’t have my product ready to sell or I don’t have pictures of my samples [...]