5 Size Inclusive Fashion Brands That Are Changing How We Shop

size inclusive fashion

Is size inclusive fashion finally becoming the norm?… We sure hope so!

With the average American woman wearing a Size 16 and the average designer producing up to Size 10, size inclusivity has never been the fashion industry’s strong point! But finally, it’s becoming more of a no-brainer. Check out these 5 size inclusive fashion retailers and draw inspiration for your own line!


Eloquii has become a household name for many plus sized shoppers. This is also one of the few fast fashion retailers that sells bold, on-trend pieces for plus-sized women solely. Their e-commerce is armed with everything from designer collaborations, workwear and even swim! As Eloquii continues to expand in the brick and mortar space, they are proving the power and the (dollar) of the underserved plus-sized market. In addition to its 12-32 size range, the brand offers a unique “plus-size petites” category and a “viola sizing” option for pear-shaped women!


Knix started with their game-changing leak-proof period panties. But ever since the debut of their Evolution Bra, Knix is more prevalent in the size inclusive fashion market.

The Evolution Bra has totally disrupted lingerie standards of support, fit, and comfort. 

Features include:

  • Seamless Construction + 4-Way Stretch fabric that conforms to your ever-fluctuating body
  • Maximum 360° support that outperforms its contrived underwire counterparts
  • Removable straps that make it extremely convenient for nursing
  • Higher neckline to avoid spillage
  • Size range between 32A – 42G

This leads us to our next retailer…..


Enell is the sports bra of choice for the more well endowed. Even plus-size supermodel, Ashley Graham, sings their praises!

For bustier types, a supportive sports bra can be the difference between an exhilarating workout and a tortuous one. Enell designs bras for women C-Cup and above and they are known for the following features:

  • Wide “non-digging” straps provide extreme support– eliminating shoulder and back pain
  • Individual cups that eliminate the “uni-boob” effect
  • Patented technology that stabilizes and compresses the breasts- removing the “bounce effect”
  • Front hook and eye closure that makes it easy to get in and out of (or nurse if you’re a new mom)
  • Wide elastic band that keeps the bra securely in place
  • Full back criss-cross feature that provides posture enhancing back support
  • Unique sizing that’s based on both the bust and rib measurements


Zelie for She is a plus sized, limited edition fashion line made in Los Angeles. African American designer, Elann Zelie, was a fashion-conscious plus sized girl who grew up (like many others) with very little options. After studying fashion and working in the industry, she decided to start her own line filled with the bold, trend-setting looks that she had always dreamed of wearing. She produces her novel, bohemian designs in small quantities which is typically not seen in the plus-sized retailer market.


“I don’t think the world needs another plus-sized brand. It’s time that brands took it upon themselves to create one lane and allow everybody to have access.” 

Universal Standard Co-founder Alexandra Waldman

After turning away from it’s once exclusive plus-sized model and expanding to sizes 00-40, Universal Standard is officially the most size-inclusive fashion brand in the world! 

And after taking a browse through their website, it’s safe to say that this brand is doing everything right! Instead of fitting on one size model, Universal Standard fits on a variety of bodies, making unique fit adjustments to each individual design.

Along with its glamorous body and racially diverse imagery, it’s size inclusive sentiments spill over into their incredible shopping experience. Their e-commerce site includes features like See It In Your Size to eliminate the guesswork and even offers a Fit Liberty guarantee that allows hesitant shoppers to buy now and swap later if they anticipate losing or gaining weight within the next year. The site also offers fun virtual and in-store styling options designed to make every woman feel grand during her shopping experience.! Between their latest 00-40 denim launch and recent collaborations with Rodarte and J.Crew, this retailer is literally redefining fashion’s universal standard.

Share one of your favorite size inclusive fashion brands below– we’d love to keep the conversation going!

If you’d like to join an online group of designers with progressive business ideas like these, we welcome you to  our growing online network at the Fearless Fashionpreneur!

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