Instagram Layout: The Importance of Creating a Quality Feed
Your Instagram layout is the key to the success for your brand. It’s your company’s digital mood board and showroom and extremely important for your line’s success. It’s a great tool to reach your target audience, convey your brand’s message and mission, build relationships, and communicate your aesthetic. A good instagram layout is key to help you gain followers, get noticed and get sales. And increasing followers leads to more opportunities to promote your brand with different platforms and companies.
Your Instagram layout should be narrative-centric and tell a story and curating a good feed can be harder than you think. We have been able to help many of our clients put together a quality feed via our three services; Our Instagram Starter Pack, Growth Pack and Intelligent Instagram class — and today I’m going to share why a good Instagram layout will put you on the road to success.
A Good Instagram Layout Will Help You Gain Followers
The time you have to capture someone’s attention is short. People don’t want to follow jumbled feeds, they want to look at material that is eye catching and interesting. You should be able to reach your specific target audience within two seconds of them viewing your feed. (I told you the attention span is short!) So you need to convey what your brand is about right away. Here is a before and after pic of just one of our clients feeds. Using our strategy she was able to go from 2,000 to 22,000 followers in only 1 year! She also has an average of 120 comments per post! That is crazy engagement!
A Good Instagram Layout Will Help You Get Engagement and Build Your Tribe
A beautiful feed coupled with the right captions will create comments and good engagement with your audience. Your feed should be 80% information and 20% promotion so don’t use your feed as one big ad. People will feel invested when they engage with you one-on-one, which in turn means they’re more likely to trust you and relate to you. This creates brand loyalty. One of our clients, with our help, increased comments from an average of 10 to over 70 comments per post JUST by changing up her photos!
A Good Instagram Layout Will Help You Get Noticed
A good, consistent, and on brand feed shows that you are thoughtful, creative, and have a good eye. I always say if you can’t design a pretty and cohesive website or instagram layout, then your clothing line is probably also not very pretty and cohesive. If you are creative in one area, that creativity usually carries over to all areas. Your feed is a reflection of your brand so buyers and press are more likely to take you seriously with a good layout. Buyers are looking for labels that get noticed because they know that loyalty will translate to sales in their stores. Also, press will lead to more eyes in their magazines and their own Instagram pages. You want your Instagram layout to look sleek and professional, with the right mix of inspiration, promotion and engagement. Our client S&H Handbags just got their bags on some pretty popular A-list celebs. I’ll bet their Instagram feed had a lot to do with it (along with our PR Like a Boss class which gave them the contacts of course).
A Good Instagram Layout Sets the Tone and Vibe
Here’s where you get to showcase your brand and the mood you want to communicate. Color palettes and filters offer visual consistency which is important when conveying your aesthetic. Here are 3 brands that we created perfectly curated feeds for:
Intendies is a line of organic intimates centered around spirituality, crystals and setting intentions. We defined their brand by portraying their Instagram with an airy feel complimented by desert earth tones that were then focused around their brand statements—a key component to their intimates design. This layout tells the tale of openness, spirituality and the presence of a higher power.
Mozioni, on the contrary, is a children’s line of backpacks, school essentials and footwear to have your child prepared every step of the way. We really wanted to focus on storytelling and the power of positive thinking and dreaming. With the images of unicorns, rainbows, and pretty skies, we are able to tell a tale of glitter and magic to truly show anything is possible if you just believe. While it is clear to decipher that this a child’s brand, it also shows the importance of inspiration which was a focal point of Mozioni’s brand. Their layout features bold, aventurous colors that exude opulence.
Meanwhile, Chimera Intimates dares to be different. While they are an intimates/lingerie brand, they wanted to break out of the cliche of seductive red/black color scheme and chose to represent their brand with bold, bright colors to grab any viewers attention while selling a luxury to their clientele. The pop of color makes their brand stand apart from others but in a way, that does not take away from their brand’s purpose. By choosing to also accentuate the best parts of thee women’s body (collarbones, shoulders, neckline) we created the perfect combination between versatality and luxury.
A Good Instagram Layout Will Set You Apart from the Competition
Competition can be tough but the right layout can make you outshine other products and lines. This is why we decided to use a bright color palette for the beauty brand Mind Plus Beauty. Atypical of the light, airy pastels you see with so many other beauty and wellness lines out there. Another one of our Instagram Starter clients, Evolution Smartbag is not just any handbag but has a phone charger built in. So we chose with their feed to highlight this tech component through the choice of images and text. No wonder why they are having such success with our Instagram growth program, growing from 69 followers to over 2,400 followers in just 3 months!
A Good Instagram Layout Will Help Build Pre-Sales
I mentioned how you can build your tribe via engagement but did you know you can actually start BEFORE you even have product? It’s true! We have a ton of clients that we curate feeds for that have not launched yet and most do not even have any product yet! For Morlé’s feed we wanted to attract women that are bold, confident, and diverse. Morlé combines sexy with edgy to make a tall woman’s dream come true. Morlé Collection is centered around being a boss babe whether it’s in your style, your appearance, or your life. We chose to represent very edgy clothing that appealed directly to their target audience as they do not have any physical product yet. This lets their clientele know what to expect from their upcoming launch while also creating a community of strong, like-minded individuals. This not only creates clientele for your brand, but also gives your client trust and an experience of inclusion when they shop with you! So far it seems to be working as they have close to 2,000 followers with just 29 posts.
A Good Instagram Layout Will Help You Before You Even Have Product
Azu Petite is developing a line of jeans and maxi dresses for women 5’3”and under. While they are in the production of their product, we decided a mute/airy/girly aesthetic would best showcase what to expect from their brand. By focusing on posting classic, timeless pieces similar to their own, we made this brand the solution to short women problems. Meanwhile, Crowned Misfits is a brand “Setting Streetwear Trends for Yung Kingz ” and an aesthetic that speaks to a sneakerhead/urban lifestyle works best for them. By staying classic with focal points in black and white, but also allowing pops of colors in pieces, we brought to life a brand with no product. Also creating a community where any streetwear fan can find a home when it comes to shopping for their little boy. All of these brands are now ready to launch because they have invested the time to building the audience BEFORE they have product. Just imagine how far we can take you with an already existing line!
As you can see, having a quality instagram feed is pretty important. At the end of the day it could make or break whether a buyer picks up your line, whether you get any press, or worse yet, any sales. If you’re ready to take your feed to the next level and want to DIY it; we recommend our Intelligent Instagram class. This is so you can learn our exact step by step strategy (which comes with 45 ready to use captions and over 75 ready to use CTAs)! For those that prefer to delegate this task so you can focus more on the line itself, we’ve got our super affordable content creation service called Instagram Starter Pack. As well as our Instagram Growth Program, which when coupled together, has proven to skyrocket your follower count! Check these out and join our Fearless Fashionpreneur Facebook Group so you can post your results and share your wins!
Like this post?
Sign up to get more like it